Niche - Psychosomatics
How Anastasia Muravyova's Expertise Is Progressing
Before my collaboration with Anastasia, a live online webinar was held on the Bizon platform, afterword I created an auto webinar on the Getkurs platform with the automatic sales funnel process.
It took me 1 month to create a sales system.
(The budget is very small about 4$/day for the campaign)
Creating an advertising campaign strategy
(Advertising creatives created by a designer. Texts created by a copywriter)
3 Adsets were created with different audiences, but with the same creatives:
Adset 1 - for women from 25 to 50 living in the European Union without interests
Adset 2 - Russia LaL1% on the visiters the site
Adset 3 - Female audience from 25 to 50, living in Russia, Demographic interests: married, in a relationship, divorced + interested in femininity, love, self-confidence, meditation
The results for 3 months work of the autofunnel are not very satisfying:
- 215$ was spent on advertising,
- 254 registrations for $0,8/registration.
- Revenue: 129$
- ROMI: 60.21%
We suspended advertising and decided to change the strategy.
I suggested to creat uniqueness that will differ from competitors.A free weekly meeting was created for every Tuesday, with an expert in chat on Telegram
Within 2 months, the target audience was getting warmer:
- by sending e-mails regularly,
- weekly meetings on Tuesday on Telegram,
- posts and stories on Instagram.
The trust and recognition of the expert grew.
The number of subscribers has increased in Youtube channel
How did we promote this webinar?
After consulting with the expert, we decided to focus on organic promotion + paid mailing on Instagram
The landing page led to a bot that received a series of warm-up emails. The first e-mail contains a link to a free gift, where the client must first input their contact info. After completing this, they will then receive their free gift
Reminder emails and notifications with a link to enter the webinar room were configured manually.
This time the sales department started to make calls to clients after registraitions
The recording of the webinar offered for 3$ + a bonus some practice
Results:
Was spent about 26$
Number: 50 leads, 18 of them stayed until the end of live webinar
3 sales of course and 1 sale of recording of webinar
REVENUE: 320$
ROMI - 1209%
On November 21, 2021, a live online workshop "Femininity as a tool for a happy life" was held, on the basis of which I created an auto-webinar with a choice of time (15.00 and 19.00 Moscow time)
The autofunnel of confirmation and notification letters was created according to the processes on the Getkurs platform. An autofunnel has also been created with booster letters after the webinar
An advertising campaign was launched on a small budget of 5$ / day. I created 5 creatives with different offers and 3 texts.
Because of the low budget, it was difficult to test all creatives at the time, but 2 of them showed the best results.
The advertising campaign was set up according to the Power 5 method (recommended by Facebook) and on CBO (the budget is set at the campaign level, and the algorithm dynamically funds exactly the ad group that brings the maximum results at the lowest cost)
At the moment there was only one adset left to get better results.
The advertising campaign ran for 17 days and generated 45 leads. Spent amount 84$
Half of leads watched the webinar, some of them entered to the Telegram chat for sessions on Tuesdays. One order was left for a VIP package for 347$.
We decided to create a SUPPORT CLUB for a small payment every MONTH and it is already realized. THE IDEA WAS ACCEPTED WITH GRATITUDE OF MANY WOMEN!
Turning to Elena, I not only received a high-quality target of the first campaigns, but also clarifications on how it works, advice on publications and their design.
Elena also carried out process automation: she created an auto funnel, an auto webinar and many other technical updates.
We continue to cooperate with pleasure, I hope we will implement more than one project.
